The Cricket World Cup opening match features two teams with one thing in common, and an Indian sports channel decided to point that out in a rather cheeky manner.
Host nation England face South Africa at The Oval on Thursday, 30 May in what is a clash between two pre-tournament favourites.
However, the two nations are yet to lift the coveted World Cup trophy, unlike most of the big guns taking part in the tournament.
England and South Africa have “no cup” in Indian ad
Star Sports India, who will be broadcasting the tournament in the subcontinent, chose to take dig at the cup-less duo with a cheeky promo ad for the opening game.
In a 45-second ad, an England fan plus his South African counterpart are seen trying to get their morning tea, and heading for the table at the same time before an Australian grabs the last cup remaining, to the pair’s disappointment.
The Englishman asks “No cups?”, a reference to the two nations not having lifted the biggest prize in the sport.
Watch: Cheeky promo for England vs South Africa game here
A history of World Cup heartbreak
England is hosting its fifth Cricket World Cup, having held the first three tournaments – 1975, 1979 and 1983 – as well as the 1999 edition.
The Poms have been runners up on three occasions, last making the final in 1992, and will be looking for their first triumph, as they go into the competition on home soil as favourites.
South Africa, on the other hand, have never made a World Cup final, finishing in the semis three times, mostly in excruciating fashion.
The Proteas reached the last four in 1992, on their maiden appearance in the tournament, but lost to England – thanks to the Duckworth-Lewis method.
This was followed by the infamous Egbaston implosion in 1999, and another semifinal appearance in 2015, where New Zealand broke South African hearts with the last ball of the match.