The South African events industry has suffered from the effects of the pandemic, leading to campaigns such as #LightSARed. Despite this, Cape events company LRI Productions is presenting a virtual concert later this month in aid of charity.
LRI Productions has recruited established male artists based in the Cape to perform in ‘The Showcase Vol 4’ on August 28.
Male artists only for Women’s Month show
As the concert is in Women’s Month, the organisers decided to feature only male artists.
LRI Productions CEO Lyle Ryan said the show would celebrate women and what they stand for.
“If it was not for a strong woman like my mom I would not be who I am today. It’s also the month of my late mom’s birthday,” Ryan said.
Proceeds of funds raised will go to the NPO Heaven Shelter House.
Heaven’s Shelter House
Proceeds of funds raised at the musical showcase will go to the NPO Heaven Shelter House.
Ryan said news during the nationwide lockdown of gender-based violence broke his heart.
He then talked to musician Sean De Vries, who informed him of an NPO in Mitchells Plain called Heaven’s Shelter House.
Pastor Zulfa runs the shelter which aims to restore dignity and faith as well as provide immediate relief to abandoned and abused women and children.
“We went to the shelter and saw the condition of the building” Ryan said.
“We then listened to the testimony of the ladies and my heart broke. I immediately said I want to be part of the change and help.”
Proceeds from The Showcase Vol 4 event will be donated to the shelter to “revamp the building”, he said.
The concert will be livestreamed with a running time of “just over an hour” said Ryan.
He acknowledged that the biggest challenge the artists face is “not being able to interact and feed off the audience energy”.
Online entertainment a solution
On the other hand, one of the artists on the bill, Chad Chitter – also known as DJ Skouers – says online entertainment has been a solution for artists.
“We can be grateful for technology to help us still be an artist and perform for our people,” said Chitter.
“This one is very personal to all of us because we celebrate Women’s Day, what they [women] stand for and say thank you to each of them through the medium of music,” Chitter added.
The men on the line-up
As well as Chitter, the audience can expect to see appearances by rapper Early B and rhythm-and-blues singer Tye Platinum. One of South Africa’s finest male groups The Black Ties, who are Keeno-Lee Hector, Chad Saaiman and Lloyd Jansen, will also perform.
Chitter said: “I’m all about giving loads of energy and positivity, but also just giving a lekka time where we all can sing and dance along”.
For those out there looking to do something similar, he encourages you to use your platform to help the next person.
“It’s a blessing to make someone smile with your talent but there are more blessings when you know you made a difference to someone mentally and physically.”
While everyone may have a purpose in life, he believes it is now more important than ever to fulfil that purpose through giving back when you can.
- The Showcase Vol 4 starts at 19:30 on Friday 28 August.
- Ticket are R100, on sale at Quicket.