#BeALegend: Help for entrepreneurs and small businesses

Entrepreneurs and SMMEs will once more be getting a helping hand through the campaign, which is a partnership between Gordon’s Gin and four leading South African entrepreneurs.

Gordon’s launched the #BeALegend campaign in August to help the struggling entertainment industry through the hard lockdown months. Now the campaign is back to support entrepreneurs across all industries with both a jumpstart for their venture and mentorship from top entrepreneurs.

Small business hit especially hard

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South Africa’s small business have felt the full impact of the coronavirus lockdown. Image: Adobe Stock

The timing couldn’t be better as small businesses have suffered greatly as a result of the economic effects of COVID-19. As many as 42% of South African small businesses closed down during the lockdown; of those nearly half had applied for COVID-19 relief, with the vast majority of applications rejected.

Gordon’s has partnered with celebrities who are legends and successful entrepreneurs themselves – and who have experience and expertise they can share with others. 

The brand will make a financial contribution to four entrepreneurs and small business owners who enter the #BeALegend Challenge.

Meet the #BeALegend mentors

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DJ, presenter and businesswoman Lamiez Holworthy has inspired many South Africans. Image: Supplied

The winners’ mentors will be:

  • DJ Dimplez, creator of national hip-hop experience Pop Bottles and one of Mzansi’s top hip-hop DJs;
  • Legendary DJ, television presenter and businesswoman Lamiez Holworthy has been flying the flag for women in one of the toughest industries for over a decade;
  • Founder of GalXBoy Clothing Thatiso Dube, a savvy businessman who has overcome the odds to succeed in the fashion world; and
  • Internationally renowned footballer-turned-fashion-magnate Morgan Gould.  

The new leg of the #BeALegend builds on a launch campaign which paid tribute to legends of the entertainment industry and those following suit.

This leg salutes entrepreneurs across all industries who haven’t given up on building their legacies; those who not only contribute to the economy but create work for others. 

“It’s no secret that many of these aspiring and established business owners have had to delay their ambitions and find ways to keep their ships sailing in the face of enormous adversity over the past nine months,” Gordon’s Gin brand manager Kayla Hendricks said.

Campaign highlights memorable stories of perseverance

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Thatiso Dube, who defied all odds to succeed in the fashion industry, is one of the four mentors in the challenge. Image: Supplied

The first Be a Legend campaign highlighted memorable stories of perseverance along with a need for more support of those fearlessly building on their legacies during this time, Hendricks said.

“We understand the difference a powerful jumpstart can make to someone who may feel like they’re fighting the good fight alone. This is our fight, together, and this is the impetus behind the #BeALegend campaign.’’

How to enter the #BeALegend Challenge

To enter, entrepreneurs and aspiring small business owners must follow @GordonsGinSA on Instagram or Twitter and share how they are building their legacy.

To find out more or to follow the campaign, tune in to Metro FM until 20 December or follow the hashtag #BeALegend.

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