SA’s new airline Lift is open for business: Here’s what you need to know

After weeks of waiting, South Africa’s newest airline Lift has confirmed that it is open for business. Bookings are now open on lift.co.za for flights between Joburg – Cape Town and Joburg – George. Flights will commence on 10 December just in time for the festive season.

LIFT: A COLLABORATION BETWEEN KULULA FOUNDER AND EX-UBER EXECUTIVE

The airline, which will operate three Airbus A320 aircraft, is a collaboration between Global Aviation, Kulula founder Gidon Novick and ex-Uber executive Jonathan Ayache, supported by a team of top industry talent.

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Gidon Novick and Jonathan Ayache. Image: Supplied

“LIFT is a natural extension into the local airline industry, and we’re excited to bring our 20-year history of agile service support to airlines around the world,“ said Quentin Tomaselli, CEO of Global Aviation. 

“The collaboration with Gidon and his team will allow us to focus on safe and reliable flight operations while leveraging off their commercial experience and expertise. They are obsessed with building a customer service culture.”

The Lift airline has developed a flexible model where flights and routes can be quickly added based on demand. According to Novick the global impact of the pandemic on aviation has presented an opportunity to source inputs at very attractive prices and on a very flexible basis.

“Lift travellers will, in turn, have full flexibility on their tickets, allowing them to change and cancel without penalties and giving them peace of mind particularly during this time of uncertainty,” the statement read. 

Lift ground and cabin crew will be kitted out by leading on-line fashion retailer Superbalist. “We want our crew to look good and feel good at work,” says Ayache.  

Travellers will also be treated to proper coffee from Vida e Caffè on morning flights. Afternoon flights will feature wine tasting from a selection of South Africa’s top wineries.

NAMING COMPETITION SEALS THE DEAL

The name Lift, according to the statement, is the brainchild of eight creative South Africans who participated in the country’s largest-ever naming competition, where over 25 000 suggested names were received.  

“Apart from capturing the marvel of the physics of flying, the name encapsulates a view of the world and our beautiful country.  The winners will be enjoying free flights on Lift and will also have their names inscribed on Lift’s first aircraft,” said Novick. 

“2020 has been one of [the] toughest years ever for so many. Yet we are still here and live in one of the most beautiful places on earth. The launch of Lift at this crazy time is a statement of optimism for the future of South Africa and its marvellous people” added Novick. 

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