Consumer Goods and Services

With consumer spending predicted to reach 1.4 trillion in 2020, the single largest business opportunity in Africa is its rising consumer market.

Like most consumers, Africans are both brand and quality conscious. They seek the latest trends but also watch their budgets. They want their brands to say something new and be meaningful in their lives.

But communicating in Africa has its challenges with complex markets, different languages and varied consumer preferences. What works in one country will not work in another.




We help sector leaders and category challengers, whether new to the continent or expanding an existing footprint, with the communication insights they need to formulate winning strategies to reach this expanding consumer class.

Our clients are building a presence across multiple African markets. ...

Could you?

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