Reaching the top of the pyramid
Century Property Developments markets its residential property to the super wealthy, with price tags for homes exceeding R10-million. While one of South Africa’s most successful residential developers, it was relatively unknown and poorly profiled in the media.
Through targeted and sustained PR activities with a strong emphasis on editorial publicity in media that targets high net worth individuals, Century Property Developments achieved record monthly sales in May 2013 at its flagship development Waterfall Lifestyle Estate. This perception has been shifted and CEO Mark Corbett agrees “We could not have paid for better publicity.”