Public Relations Society of Kenya (PRSK) Awards for Excellence

On a continent where football can arguably be described as the most widely loved sport, Airtel saw a gap in the nurturing of football in Africa. Leaning on its ability to empower youth and communities at the grassroots, the company engaged H+K to launch the Airtel Rising Stars campaign.

The success of the campaign led to the launch of the first championship in Africa, transitioning to a second season of the same and in the process attracting both government and federation endorsements from seven countries and creating the continent’s first truly Pan-African football youth tournament.