The economic impact of mobility

Citrix commissioned Johannesburg-based economist Dr Adrian Saville to try and understand if the technology that Citrix provides to businesses could have a broader impact on the South African economy. He looked at over a 140 countries to identify the key drivers behind growth in GDP and reductions in unemployment. On the back of the findings, which were extremely surprising, the agency arranged a media roundtable discussion to present the findings.  The roundtable was attended by ten business, national and IT journalists with a further six press interviews secured around the event which included Summit TV, Morning Live, Classic FM, Business Report, Financial Mail and FinWeek. The agency generated a total of 19 pieces of coverage.

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Following the roundtable the findings of the research were used by the Honourable Minister of Communications, Ms Dina Pule, in her speech at the eighth Annual Digital Broadcasting Switchover Forum on ‘South Africa’s Digital Switchover’ to enrich the lives of citizens.