Public Relations Society of Kenya (PRSK) Awards for Excellence

H+K Strategies managed Airtel’s simultaneous brand launch across 16 markets in Africa, successfully delivering on Airtel’s brand promise of uniting Africa’s diverse and varied regions. Over 700 actual journalists and 6,000 opinion leaders and stakeholders across the continent gained in-depth exposure to the brand at multiple stakeholder events, including press briefings.

The launch plan helped increase the Airtel brand’s top of mind awareness in diverse markets in a very short span of time following the telecommunication’s entry into the African market.